1972 Masseys was founded in 1972 by the father and son team of Darrell and Larry Massey. The original store catered to a wide cross section of both adventurous and team sports plus competitive non team sports like running and swimming. During the 70s and early 80s Masseys grew at an unprecedented pace to 5 regional locations. The business catered to amateur collegiate and professional athletes and operated as a retail outlet for the public and a distributorship for many growing companies such as Nike. 1980-1985 In the mid 1980s facing increased competition from national firms the decision was made to discontinue all athletic and team sports and instead focus on growing non competitive recreational sports such as snow ski and outdoor adventure. 2 company stores and one franchise were closed and more effort was devoted to growing brands such as Patagonia and North Face. 1985 In 1985 Masseys opened began selling ski hardgoods like ski boots and skis. We opened a ski repair shop and began offering simulated skiing and lessons on an indoor ski deck. The first pair of ski boots we sold was a Salomon SX80.1972 Masseys was founded in 1972 by the father and son team of Darrell and Larry Massey. The original store catered to a wide cross section of both adventurous and team sports plus competitive non team sports like running and swimming. During the 70s and early 80s Masseys grew at an unprecedented pace to 5 regional locations. The business catered to amateur collegiate and professional athletes and operated as a retail outlet for the public and a distributorship for many growing companies such as Nike. 1980-1985 In the mid 1980s facing increased competition from national firms the decision was made to discontinue all athletic and team sports and instead focus on growing non competitive recreational sports such as snow ski and outdoor adventure. 2 company stores and one franchise were closed and more effort was devoted to growing brands such as Patagonia and North Face. 1985 In 1985 Masseys opened began selling ski hardgoods like ski boots and skis. We opened a ski repair shop and began offering simulated skiing and lessons on an indoor ski deck. The first pair of ski boots we sold was a Salomon SX80.