Giraffe World Kitchen is a United Kingdom restaurant and cafe chain founded in Hampstead as Giraffe Restaurants in 1998 by Juliette Joffe Russel Joffe and Andrew Jacobs. Giraffe was owned by its founders with additional financial backing from private shareholders 3i investment group and chairman Luke Johnson. 3i invested £10 million in the company in 2006 in a deal that valued the chain at £24 million.Giraffe World Kitchen is a United Kingdom restaurant and cafe chain founded in Hampstead as Giraffe Restaurants in 1998 by Juliette Joffe Russel Joffe and Andrew Jacobs. Giraffe was owned by its founders with additional financial backing from private shareholders 3i investment group and chairman Luke Johnson. 3i invested £10 million in the company in 2006 in a deal that valued the chain at £24 million.