Every brand must have an intrinsic element that defines it a thread that leads back to its origin. For GiGi it was Bennett Glazer the Graphic Image founder a book designer or typographer by trade.The shape the familiar form. Some printed words so natural in their appearance and effortless and flowing and almost defining what they say without needing to be read. Every brand must have an intrinsic element that defines it a thread that leads back to its origin. For GiGi it was Bennett Glazer the Graphic Image founder a book designer or typographer by trade.The shape the familiar form. Some printed words so natural in their appearance and effortless and flowing and almost defining what they say without needing to be read.