FramesDirect.com was founded by 2 optometrists in Houston TX in 1996 we were online before Google. The founding doctors Cooper and Hodgson were passionate about setting the highest standard for prescription eyewear online. In 2008 the company moved to Austin TX. Since then we have continued to grow with well over 1 million happy customers.FramesDirect.com was founded by 2 optometrists in Houston TX in 1996 we were online before Google. The founding doctors Cooper and Hodgson were passionate about setting the highest standard for prescription eyewear online. In 2008 the company moved to Austin TX. Since then we have continued to grow with well over 1 million happy customers.