Our story began with a simple desire: to make the right choices for our families. We were parents in search of safe optio but unsure of where to turn. We needed one brand that we could go to for trusted products and information. And when we couldn t find what we were looking for and realized we weren t alone the idea for Honest was born..Our story began with a simple desire: to make the right choices for our families. We were parents in search of safe optio but unsure of where to turn. We needed one brand that we could go to for trusted products and information. And when we couldn t find what we were looking for and realized we weren t alone the idea for Honest was born..