In 1906 Harry Gordon Selfridge arrived in London from Chicago with his heart set on opening his dream store. With his revolutionary understanding of publicity and the theatre of retail and Selfridges flourished under the direction of its charismatic Chief.In 1906 Harry Gordon Selfridge arrived in London from Chicago with his heart set on opening his dream store. With his revolutionary understanding of publicity and the theatre of retail and Selfridges flourished under the direction of its charismatic Chief.