Maidenform Brands is a manufacturer of women\'s underwear, founded in 1922 by three people: seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida\'s husband, William Rosenthal.Maidenform Brands is a manufacturer of women\'s underwear, founded in 1922 by three people: seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida\'s husband, William Rosenthal.