Cheese Pizza Time Theatre and Chuck E. Cheese Pizza is a chain of American family entertainment centers and restaurants. The chain is the primary brand of CEC Entertainment and is headquartered in Irving Texas. The establishment serves pizza and other menu items and complemented by arcade games and amusement rides and animatronic displays as a focus of family entertainment.Cheese Pizza Time Theatre and Chuck E. Cheese Pizza is a chain of American family entertainment centers and restaurants. The chain is the primary brand of CEC Entertainment and is headquartered in Irving Texas. The establishment serves pizza and other menu items and complemented by arcade games and amusement rides and animatronic displays as a focus of family entertainment.