The legacy of Horst Rechelbacher extends far beyond the creation of Aveda. a pioneer of holistic beauty and a champion of environmental responsibility. Horsts purpose and passion have taken on a momentum of their own as part of a greater global movement toward balance and harmony both individual and collective. The legacy of Horst Rechelbacher extends far beyond the creation of Aveda. a pioneer of holistic beauty and a champion of environmental responsibility. Horsts purpose and passion have taken on a momentum of their own as part of a greater global movement toward balance and harmony both individual and collective.