Apples of Gold Jewelry launched its online presence in 1999 on the premise that traditional jewelers are overpriced.Seeing the jewelry prices in high-end retail fine jewelry stores as exorbitant.Apples of Gold dared to believe there was a better way and on that premise.Apples of Gold Jewelry launched its online presence in 1999 on the premise that traditional jewelers are overpriced.Seeing the jewelry prices in high-end retail fine jewelry stores as exorbitant.Apples of Gold dared to believe there was a better way and on that premise.