Bill Kiene got his start back in the 1970s in conventional fishing tackle retailing in Sacramento and California. Eventually Bill interest evolved into fly fishing and for 34 years Kiene fly shop has been one of the major fly fishing retailers in the Western United States. Bill Kiene got his start back in the 1970s in conventional fishing tackle retailing in Sacramento and California. Eventually Bill interest evolved into fly fishing and for 34 years Kiene fly shop has been one of the major fly fishing retailers in the Western United States.